Services: Branding, Graphic Design, Photograhpy, Print Design, Web Design, Web Shop Design
Software: Photoshop, illustrator, Lightroom, Experience Design
A hobby of mine is fashion, I love seeing the new styles being created everyday but all walks of life. It only felt right to create a brand that shows off these styles in a different shed of light. The Shock brand is a personal project I completed to show what creative style can really be.
With this personal project, I wanted to create something that was new and fresh. There are a ton of fashion brands that follow each others styles, creative differences, and selling objectives. Shock changes that. Shock was created to bring the users right to the products they want. This user experience is designed by using large and bold product imagery to convey the detail produced in each new garment.
I started by taking pictures of the showcased products, making sure I captured the detail on each item. I wanted items like zippers, hoodies, and drawstrings to be seen within each image. This detail allows the shopper to see each part of what they are paying for, therefore, permitting them explore further into each piece. Online shopping can be a blessing and a curse. You can shop from the comfort of your home but you cannot get the same feeling and detail as you can when viewing the product in the store. These bold images help to dissolve the feeling of the unknown while shopping online. The photography produced during this project set the tone for the rest of the graphical elements.
* Disclaimer: The garments (jeans, tee-shirt, shoes, hats, jacket, ect) shown in this project were not designed, developed or produced by Will Breen Design. This project is simply an example of showcasing individual products for sale or advertising the items. This project is not affiliated with the brands that produce and profit from these products.